MOdAM, museum and school of fashion, city of fashion

Milan, Italy

MODmuseums
MOdAM, museum and school of fashion,
city of fashion

Milan, Italy
2005-2006

program: International limited competition for the preliminary design of the Museum and School of Fashion, Hines-City of Fashion, Milan
area: 16 000 m2
client: Comune di Milano
project: Alfonso Femia * with Rudy Ricciotti, Paolo Pomodoro
landscape: Ori&Arienti
structural engineering: Stefano Migliaro, Luca Romano
services engineering: Hilson & Moran Italia spa
safety and building yard advisor: Studio Russo
fire prevention: S.T.Z. Studio Tecnico Zaccarelli srl
museography consultane: Renaud Pierrard
model: Danilo Trogu, Edoardo Miola
images: ©Atelier(s) Alfonso Femia & Rudy Ricciotti
photography: ©Ernesta Caviola
“The place for fashion. The place for the seasons, of the returning ephemeral, of the dreamt beauty and pleasure.” AF
A place at the limits of an impending urban development, with a question mark shape. The place for fashion. The place for the seasons, of the returning ephemeral, of the dreamt beauty and pleasure. The building is built with five elevations: a materic and imposing one pointing towards the street, another one constituted by water, ice and steam in the direction of the park, an ephemeral and regular one made of wisterias, an absent one, towards the city. The last one, the roof, technological and translucent, rises between the towers that, maybe uselessly, will surround it.