The project aims to stage movements, always sending them back to the heart of the project, the Fendi square.
\n
\nThe area must be consolidated from a landscape point of view, given the nature of the land around the current production site. Consolidating, conveying and managing the waters, redefining a landscape structure that can restore continuity and identity with the surrounding landscape, these are the founding actions of the project which are divided into three acts:<\/p>\n

– the excavation \/ nature that shapes itself and “flows” from bottom to top, drawing open spaces, areas, gardens and clearings;
\n– the horizontal line that establishes a unique relationship with nature like a horizon line that appears and disappears according to the topography of the land. A single-storey layer with a constant height that adapts to the section lines and houses the functional program;
\n– the “points d\u2019appel” \/ vertices that dot the sky and landscape.
\nTerminals of objects that – with their industrial dimension and light nature – capture light, and reflect it like lanterns in the landscape, unique elements that will be perceived in different ways according to the position in the surrounding lands.
\n
\nThe project is made of visual sequences, paths, and spaces. Each area, from the parking lot to the multipurpose space, has its very own relationship with nature, with the landscape.
\nThe imprint highlights the current state of the area, its characteristics and the need to secure it within the landscape. In this way, the ground plane is created where the parking lot and road system can “disappear”, creating a world suspended between the sections of the land and the volumes that emerge from it.
\n
\nThe loading and unloading area is bounded by the new natural section of the ground that bears a direct relationship with the section of the hill. A full-height arcade becomes a filter, a support, a space between inside and outside.
\nThe variable-geometry perforated aluminum sails are modeled on wing-shaped profiles that lean on the beams, creating a distended space but always in scale with its function.
\n
\nA semi-open space, near the inventory loading and unloading volume, in continuity with the production warehouse and the sample collection warehouse, close to the Vault, to the quality control, … is all contained within the parking lot and the truck access area, in order to reduce horizontal and vertical paths.
\n
\n\u2022 PROJECT VIDEOS:
\n> Fendi: New Center of Excellence<\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Fendi: New Center of Excellence Capannuccia, Bagno a Ripoli (FI), Italy 2017 program: New Fendi Center of Excellence > total area: 37 000 sqm > floor area: 26 707 sqm > industrial area: 11 300 sqm > directional area: 2 … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":6540,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,58],"tags":[1362,1572,686,1566,942,1576,1558,938,1563,592,1569,1575,1564,1570,687,1571,696,1567,1573,1562,1253,595,1568,1559,1561,862,1577,1574,1541,1565,1560],"class_list":["post-6539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-directional","category-masterplan","tag-biodynamic-cement","tag-cladding","tag-competition","tag-competition-of-ideas","tag-directional","tag-environmental-tailoring","tag-fendi","tag-florence","tag-geometries","tag-glass","tag-glazed-module","tag-green-staircase","tag-horizontal","tag-inclined-walls","tag-landscape","tag-lanterns","tag-light","tag-loading-unloading","tag-metal","tag-multifunctional-space","tag-nature","tag-offices","tag-perforated-panels","tag-pole","tag-production","tag-reflections","tag-renewable-energy","tag-roof-garden","tag-sequences","tag-vertices","tag-warehouses","siglaprog-cpf"],"_links":{"self":[{"href":"https:\/\/www.atelierfemia.com\/en\/wp-json\/wp\/v2\/posts\/6539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.atelierfemia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.atelierfemia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.atelierfemia.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atelierfemia.com\/en\/wp-json\/wp\/v2\/comments?post=6539"}],"version-history":[{"count":0,"href":"https:\/\/www.atelierfemia.com\/en\/wp-json\/wp\/v2\/posts\/6539\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.atelierfemia.com\/en\/wp-json\/wp\/v2\/media\/6540"}],"wp:attachment":[{"href":"https:\/\/www.atelierfemia.com\/en\/wp-json\/wp\/v2\/media?parent=6539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.atelierfemia.com\/en\/wp-json\/wp\/v2\/categories?post=6539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.atelierfemia.com\/en\/wp-json\/wp\/v2\/tags?post=6539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}