\nOur desire is to anchor the project to its environment: the immediate proximity of the Cit\u00e9 de la Musique \u2013 Philarmonie de Paris, the Ladoum\u00e8gue sports center, the Villette including the Paris Villette theater, the Grande Halle, the Zenith, are undeniable advantages and the anchor of our project.
\nOur ambition for the site of the Marseillaise is to make it a new centrality.
\nOur desire is to create a multifunctional, hybrid, open space addressed to the gaming community, in response to the success of e-Sport, as an electronic sport, and its potential integration in the trials of the 2024 Olympic Games.
\nThe ambition is to make Paris become the capital city of e-Sport. Our project \u00ab Playwork, the City beat \u00bb is its backbone.
\nExcited by the challenges of transforming the site into one of the main Parisian destinations, BNP Paribas Real Estate has put together a team of professionals and enthusiasts, with complementary and diversified skills, in order to offer an original response to the ambitions of the City of Paris: Playwork.
\nA place open towards the outside, for collaborative work, that supports team spirit and sharing, bringing players, developers, entrepreneurs and start-ups all together, around a common passion: e-Sport, which is accessible to anyone, regardless of age, gender and social background.
\nThe creation of interactive and fun light animations under the passage of the road that leads to this new place, allows Playwork to assert itself as a major welcoming metropolitan destination, a place for meetings and an entertainment center, a place where one can stay, train, create and\/or have fun collectively, enriching oneself socially and humanly.
\nPlaywork will be an inclusive place, with a strong environmental ambition : low CO2 emissions. Our approach is part of a logic of reducing greenhouse gas emissions, and it is no longer limited to the building approach, but also to its environment, its use, its management and its mutability. <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Playwork, the City beat Paris, France 2017 program: Renovation of the “La Marseillaise” site in Paris: company hotel, business incubator, hotel (4 000 m2), offices, bars, restaurants, event hall (200 people), training rooms specializing in E-sports client: City of Paris … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":6866,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[1528,2214,1271,2401,1069,686,2402,2406,2106,2400,757,2403,1008,2405,1562,1382,777,2404,689,1659,891,2308,1217,1009,875,1010],"class_list":["post-6864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sport-retail","tag-bar","tag-business","tag-city","tag-classroom","tag-community","tag-competition","tag-e-sport","tag-emissions-reduction","tag-environment","tag-event-hall","tag-france","tag-gamers","tag-hotel","tag-inclusive-venue","tag-multifunctional-space","tag-office","tag-paris","tag-playwork","tag-redevelopment","tag-renovation","tag-restaurant","tag-retail","tag-sharing","tag-sport","tag-territory","tag-training","siglaprog-pbm"],"_links":{"self":[{"href":"https:\/\/www.atelierfemia.com\/en\/wp-json\/wp\/v2\/posts\/6864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.atelierfemia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.atelierfemia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.atelierfemia.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atelierfemia.com\/en\/wp-json\/wp\/v2\/comments?post=6864"}],"version-history":[{"count":1,"href":"https:\/\/www.atelierfemia.com\/en\/wp-json\/wp\/v2\/posts\/6864\/revisions"}],"predecessor-version":[{"id":8317,"href":"https:\/\/www.atelierfemia.com\/en\/wp-json\/wp\/v2\/posts\/6864\/revisions\/8317"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.atelierfemia.com\/en\/wp-json\/wp\/v2\/media\/6866"}],"wp:attachment":[{"href":"https:\/\/www.atelierfemia.com\/en\/wp-json\/wp\/v2\/media?parent=6864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.atelierfemia.com\/en\/wp-json\/wp\/v2\/categories?post=6864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.atelierfemia.com\/en\/wp-json\/wp\/v2\/tags?post=6864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}